This black and white photograph depicts shops along Main Street in Laconia in the Mitchell & Mallard Block.
In the foreground is Main Street. On the far left is a clapboard store with signs on the side of it stating " Gorton's Cod___, No ___", "Cleo", "Coca-Cola", "Jagersoll Watch___", "_____ Toilet Powder","Ice cream parlor, Ice cream soda". There is a sign hanging in the front stating "Albert R. Ladd , Harness (?) Maker". There is a large utility pole next to the building. The building has patriotic streamers and banners strung from its upper windows. The buidling/store to the right is the McCarthy Brothers Dry Goods Store. On the fornt is a sign stating "McCarthy Cros., Clothing" There